FILA

Established in 1911 in Biella, Italy, FILA has evolved into a global leader in sportswear and modern street style. 

This in-store billboard campaign celebrates FILA’s enduring philosophy: a commitment to innovation, craftsmanship, and style that adapts with every generation while staying true to its iconic roots. Recognised globally, FILA remains a symbol of authenticity, confidence, and timeless sport-inspired fashion.